No Regret Record’s readers are active, well read, trend conscious and upwardly mobile Urban consumers. Urban consumer’s read local trendy publications like No Regret Records.com to stay abreast of cutting edge Urban ‘hipness’ in the Houston metropolitan area. Our readers are overwhelmingly African-American, but Houstons’ 2006 Media Audit research data reflects a large following of English speaking Latinos and Asians with a growing number of Caucasians that now read No Regret Records.com daily.

Our readers are brand loyal consumers. Where consistently branded to, this particular group will become brand loyal consumers. Urban consumers have shown a preference for products marketed directly to them in their community newspaper. Our readers’ median age is 25 years old. No Regret Record’s readers have an enormous untapped buying power.